At the beginning of World War II, an Arcadia, California, artist named Muriel Joseph created Lucite costume jewelry under the business name Muriel of California. Unfortunately, Lucite was needed for the war effort, mostly for windshields in airplanes, forcing Joseph to search for a new material and product line. For a few years she made ceramic jewelry before seizing on the idea of ceramic figurines, which she produced with the help of her fiancée, Tom George, when he returned home from the war (like a lot of other vets, George could not find a job, so he focused on his wife’s business instead). By 1946, Josef Originals was launched, complete with the misspelling of Muriel Joseph George’s maiden name, thanks to a printing error.
Figurines of adorable animals, angels, and children dominated her early lines, as the small company, which was based in the couple’s home, focused on quality over quantity. By the mid-1950s, though, fake Josef Originals from Japan started to appear in the United States. George countered by adding even more details to her pieces, but this just made them more expensive to produce. Finally, a businessman named George Good convinced the couple to fight fire with fire and begin manufacturing Josef originals in Japan. In 1959, they went to the Katayama factory in Japan to personally train the workers there to ensure that the quality of Josef Originals remained high. It did, which made the 1960s and ’70s strong decades for the firm (George retired in 1981).