• An Un-Conventional Thirst: Collecting 7Up's Most Beautiful, Hallucinatory Billboards If it weren’t for hippies, 7Up, the clear lemon-lime soda pop many use to calm the stomach flu, might not exist today. In the late 1960s, just when the company was about to go out of business, brilliant advertising executives at J. Walter Thompson Company in Chicago pitched a complete rebranding of the soft drink. Declaring 7Up “The UnCola,” paper billboards posted above highways mere months befor…
  • David Lance Goines Discusses Perfect Poster Design I don’t collect posters. I don’t collect anything. I started making posters one at a time by hand in high school just for specific events, basically got going when I was a freshman. I still make them today, but they’re printed on a printing press now. I’ve made 221 posters, not including the ones I did in high school. Fundamentally, I believe that in order to be effective as opposed to artsy and n…
  • Signs, Tins, and Other Advertising Antiques How did I get started collecting advertising antiques? My dad was a lecturer and tutor in graphics and art from the 1960s onwards, and was into vintage automobiles and advertising, like vintage signs, pumps, and globes. So I spent the large portion of my childhood going to auto swap meets and antiques fairs, I think it all started from there. The first thing I collected was old bottles. In one …
  • The Disappearing Art of Porcelain Signs I liked to collect things even as a child. Things that didn’t cost anything, like different colors of stones. There was something about the advertising that I liked, so in the mid-1970s, I started to pick up porcelain signs. I got heavier and heavier into that, and by the 1980s, I had a fairly substantial collection. As a result of collecting telephone signs, I would run into other advertisin…