Posted 12 months ago
Here is an example of a broadside (advertising poster) for a Connecticut based daguerreotypist by the name of E.S. Hayden. I am posting this as a follow on to Perry’s (Signaholic) question about photographers making money during the early years. Although broadsides of this era are generally quite rare, years ago a well known photographic dealer came upon a stash of 'new old stock' of Hayden’s advertisements for Daguerreotype Miniatures. (Ironically, I have two of these.)
The key to potential profitability was announcing the pending arrival of the photographer ahead of his (or her) visit to drum up business. Notice that the location where Hayden would be residing and working has yet to be filled in. As such, it was economical to have blank broadsides made up; and they are highly sought after by collectors.
By today's standards, a nicely processed daguerreotype is unmatched for its tonal delicacy. Each image reversed left-to-right and is unique because there is no negative. The images are also very fragile. The process of making plates and processing is quite involved and uses dangerous chemistry (such as mercury that is heated to ‘fume’ – make vapors). Even in a studio, a busy photographer needed assistants to help out.