Posted 10 years ago
aghcollect
(2304 items)
This is a 2003 issue "SNAP" spinning toy top promotion for Kellogg's Rice Krispies Cereal. -- Marked ™©2003 Kellogg Company / China C-SN D04
Still in its original cellophane bag - mint condition - unused
-- Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Kellogg company employees (the inventor/creator is disputed), and later marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the famous "Snap, crackle and pop" sounds.
Snap! Crackle! and Pop!, the animated cartoon mascots for Rice Krispies, were created in the 1930s. The original gnome-like Snap! first appeared in 1933 on a package of Kellogg's Rice Krispies. Crackle! and Pop! came later, and since 1939, the three have been together in many forms of advertising, including radio, movie shorts, and comic strips. An updated version of the elf-like Snap, Crackle, and Pop appeared for the first time on television in 1960, before that it was advertised by Woody Woodpecker. They are the first and longest-running cartoon characters to represent a Kellogg's product.