1996 - Marlboro Gear Miles Saver Octagonal Box

This is a 1996 Marlboro Gear Miles Saver Octagonal Calender Box - unused - Shipped flat, it has a rubberband inside which unfolds (or "pops") it into an octagonal-shaped box with a slot in the lid to slide in the "miles". It also has the months printed for the year 1996 along with some sporting scenes.
From 1994 to 2006, Philip Morris, Marlboro Cigarette’s parent company, had a merchandising promotion program whereby a satisfied costumer could mail in their proof of purchase coupons (5 "Marlboro Miles" per cigarette pack), and buy various products ranging from licensed Marlboro Zippos to denim jackets and sleeping bags from the catalog or the Marlboro Country Store. - Many of these items were from well-known quality brands such as Coleman, Victorinox, & Zippo - The program was very successful and was copied by other cigarette companies until it was discontinued due to newly enacted anti-smoking advertisement/promotion laws.