Posted 2 years ago
Picked this up in South Dallas today, estate sale bargain. The sticker said $5.00 and I thought I can't pass this up. Found out it wasn't a theater program but a Campaign booklet sent to the theater for promoting the movie in 1977. (Lucasfilm, 1977) The Star Wars campaign book, a lavishly illustrated large-format book, which was sent to theaters before the films release to help sell the film to theater owners. This is the very rare pre-release book that both feature the "pointy W" logo style that was later changed to the logo used on everything since the release of the film.