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STAR WARS 1977 CAMPAIGN BOOK

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Posted 4 months ago

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Foundaroun…
(122 items)

Picked this up in South Dallas today, estate sale bargain. The sticker said $5.00 and I thought I can't pass this up. Found out it wasn't a theater program but a Campaign booklet sent to the theater for promoting the movie in 1977. (Lucasfilm, 1977) The Star Wars campaign book, a lavishly illustrated large-format book, which was sent to theaters before the films release to help sell the film to theater owners. This is the very rare pre-release book that both feature the "pointy W" logo style that was later changed to the logo used on everything since the release of the film.

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