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ca. 1940 schlitz "direct from keg" neon sign

In Breweriana > Schlitz > Show & Tell and Signs > Neon Signs > Show & Tell.
Neon Signs146 of 175Neon Sign...Used Cars...Safety TestedBear Whiz Beer Neon Sign
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Posted 2 years ago

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poolcolktr
(1 item)

This sign used to hang in my parent's bar, circa 1940. They switched to Budweiser neon and it lay in our attic for 50 years until I found it. Originally it had an external 12,000 volt transformer, but I had a local neon guy attach a new solid state transformer. I've been searching the net for info but I can find no examples of this sign. Somewhere I have an interior bar pic that shows this sign above the backbar. There is a metal nameplate on back that says "Joseph Schlitz Brewing Co. Milwaukee, Wi., and gives the required transformer data. My name is Andy Friedhofen, and I can be reached at 417 860 3030.

Comments

  1. Oldbeerneonguy, 2 years ago
    Andy, Really love the sign!! Never saw it but I believe I have a similar one that's a Kruger Beer which mentions the keg. Being a pack-rat (to put it mildly) I have to find it to verify. When I do I'll get back to you. Been collecting neon for 35 years. Every kind in the beginning but now only 30's - 70's stuff. Local to Mass. but also national brands from this era. Again, love the sign!!!! John G.
  2. SouthUrn, 2 years ago
    The lower copy appears to be uranium glass. *Very* cool to find any vintage neon piece with uranium glass still working!
  3. neonmadness neonmadness, 5 months ago
    Very beautiful example of early neon advertising...fantastic piece

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