Posted 6 years ago
This was rescued from the dumpster this past spring. Its an outdoor, lighted sign (one side faced the sun, and it has a lone bullet hole through each side) from Cold Spring Brewing here in MN. Probably mid to early 60's vintage, as it features "golden drop" in the upper left corner.
I also got a 5 ft. Elvira stand up display.
For you kids that have no clue who Elvira,Mistress of the dark IS,she made her first on air appearance hosting the late night television show "Movie Macabré" which began airing on KHJ-TV Los Angeles in late September 1981. This is where Elvira was established in the public eye as a wise cracking Vamp from the SanFernando Valley. With a sky high bouffant, low cut gown and eye make up that put Madonna and Prince to shame. Not to mention the largest set of 'pumpkins' ever to be seen on television in the 1980's.
Elvira was signed on to Coors Beer Company and became the first female spooksperson to endorse a national beer. Every Halloween Coors beer saw an enormous rise in sales during their "Elvira" promotions.
Little did she know that Coors would slowly begin to attempt to tone down her image. By requesting her to cover her cleavage with her hair, and pose in ways that would minimize the amount of 'skin' that was visible in the Coors advertisements and store promotional stand ups.
Not only did Coors try to alter her image they began to harass her about her affiliation with the horror genré in films. Rumors have it they began insinuating a possibility that she was a Satan Worshiper. Or some kind of 'Cultess' which clashed with their 'Christian Family Image.' Needless to say Elvira was not pleased with the linking of her fun, sexy character with such cults. Her affiliation with Coors soon became rocky. 1996 also marked the end of her affiliation with Coors Beer Company.
After putting up with their crap for over ten years Elvira opted to not renew her contract. "They wanted to change Elvira more and more, they had me tape every drop of hair to my cleavage I might as well have had the chest of a nine year old boy!" That year Elvira proceeded to open her own beer label. Perfectly titled 'Elvira's Night Brew.' A full bodied lager beer in gorgeous packaging. Sadly it went flat after just a year due to the bad treatment she received at the Colorado Beer Convention in Colorado. They wouldn't allow her in because her neckline was too low! "I had just arrived from Disney World! Of all places, and they had the nerve to tell me I couldn't come inside the convention because my neckline was too low? It's not like children were in there either! I mean come on, it's a beer festival, everyone in there was at least twenty one years old! I think it just proved that the good old boys were threatened by a woman coming in and possibly giving them some really tough competition.