Posted 12 years ago
TimLee
(2 items)
I have an original Coke Max Appeal #86-27-sr billboard poster
still in package sent to me in 1986 by Perry/Gugler size 125x272".Best i could do on my livingroom floor,first time its ever been laid out. I have not been able to find another for sale or on display anywhere,I believe this the last one remaining that wasn't put up and striped down.I am going to call it the" ONLY ONE LEFT IN THE WORLD" untill some one can dispute this by producing another one .IT is still in the package with the shipping label ,I consider this billboard to be of high value ,.I have many more photos of the rest of this "only one left in the world" billboard
It may be "the only one left" although I doubt it. But it certainly not worth as much money as you think. Unfortunately! Billboards in general, even the early ones from the 40's (although they are very cool) aren't in that high a demand, because very few people have the real estate to display such an item. And you would also need take into fact it is of recent vintage (last 20 years or so) and that Max Headroom is just not that a popular figure in pop culture.
This one will have some value (much like an Edsel auto billboard) because it's the launch of the "new coke" and is an important part of "pop" culture....very visual...I think Max Headroom and "Catch the Wave" were the only good things about new coke.
What he said ^
A good gag for sure, NOT the last one left in the world as I have seen others. And certainly FAR from valuable as almost no one has the space to display a billboard size ad. 8-sheet stone lithograph posters (Older and more rare than this piece) are not even valuable unless they are Houdini posters of course. But nice billboard regardless.
Heritage Auctions sold a Snow White billboard this summer (2014) for over $10k, plus buyer's premium (commission). I agree that prices are low for now, but paper billboards have not been produced for over 10 years now so there are no more new ones. They're all vinyl (or digital) now. I remember Max Headroom well and the way he attained his name. This is a very nice piece. As for rarity, most of my several dozen 7Up billboards posted on Flickr.com are one-of-a-kind or if there are known multiples, they number in the 2-5 range after 4 years of scouring the internet. It takes a lot of factors working together for one to survive decades after it was produced with the intention of being pasted up and covered up by the next ad. It's a micro niche, but it only takes one buyer when there are no other sellers to create value.