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Posted 1 year ago
TGBWC
(185 items)
Here's another unusual Coca-Cola promotional item, given out to teachers to use. Inside has a "Teacher's Daily Record" book plus advertisements for Coca-Cola.
When it came to promoting the Coca-Cola brand, they spared no expense. The Coca-Cola Company produced school book tablets, ink blotters, school pen/pencil kits, Educational materials, sports programs, pocket calendars, rulers...anything and everything to target the "younger" market.
They also had a promotion called the "Hi-Fi" Club, sponsoring school dances, which also produced a lot of unique promotional materials, and a few pieces that I own, which I'll Show & Tell at another time.
Again, thanks for viewing. Ray
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I never realized Coke's focus was so broad and at the same time appealing to every single aspect of life. Talk about "Top Of Mind Awareness"! They had to be the first to realize the importance of hitting all the points with the public. Cool stuff Ray! Looks like a yearbook.
Go Coca Cola High!!
They were definitely on the ball in the marketing field.
Going to grade school with just about every school item having Coca-Cola written on it made one feel like the 'poor' kid in the group not having the newer and cooler stuff like the other kids in class. LOL