Posted 1 year ago
This is a poster from the mid 1960's from Montgomery Ward Riverside promoting their available Benelli motorcycle line. There is no date on the poster but I assume this is from 1965 or 1966. The NFL stars used in the promotion were Gale Sayers (NFL Rookie of the Year and All-Pro 1965), Ronnie Bull (All American 1963 Rookie of the Year), Rudy Bukich (Chicago Bears QB-top NFL passer in 1965), and Jon Arnett (Veteran NFL All-Pro halfback from USC. The motorcycles ranged from the 50cc Sport Bike up to the 250cc Roadster. It folds out from a8 1/2" x 11" size to a full 17" x 22" poster.