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1909 Hamilton King Coca-Cola Advertisement

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Coca Cola1098 of 2435coca cola chalkboardEarly 1960's Coca-Cola Push Bar
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Posted 2 years ago

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chinablue
(42 items)

This has been in our family since it was made. My grandfather used it as the backing for a large piece of artwork in his office which he opened around 1910 where it remained until discovered there in 1970. We have never found another like it, or this particular artwork in this form. I know that the trolley sign I also posted (which I do not own) shows a form of it, and that there was another similar design on I believe a 1912 calendar. (found in Petretti's Coca-Cola Collectibles Price Guide, 11th edition look on page #22 for the calendars and page #65 for the trolley sign from 1912) The background is black but in the picture, taken without a flash due to the glass over the ad, shows up as a reddish brown. The item is on a cardboard type of stock, about 1/4 inch thick and measures 28 inches x42 inches. It is completely outlined with two yellow lines, about 1/4 inch wide with about an inch between them. It looks like a pastel sketch on black. It shows a woman facing left, in a large hat, sitting on a tall stool with an armload of packages, drinking coke from a fountain glass. She is wearing gloves and button up shoes. The signature appears to the right of the stool, just above the C in Cola, at the hem of her skirt. It says printed by wolf and company in Philadelphia in the lower left corner, with a copyright by the Coca-Cola Company 1909 in the lower right hand corner. My husband is a printer, and has studied this with some interesting discoveries. In some areas, you can see a dot matrix type design, as you would in printing. In other areas, it looks as if it has brushstrokes or really thick ink applied and there is actually some texture to those areas. What exactly is this? A print? A lithograph? Is it the only one of it's kind, designed for coke, then used in different forms later on? Have you ever seen another like this one. I've never known what to call it! Any information would be greatly appreciated.

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Comments

  1. Daddy_Nobucks Daddy_Nobucks, 2 years ago
    Have you taken it out of the frame? What does the back side look like?
  2. chinablue chinablue, 2 years ago
    Yes it was taken from the original frame where it had served as a backing for another art piece at the time it was made. It is a heavy non corregated cardboard-type stock, so the back that was against the wall is a dark cardboard brown/tan color with nothing on it. The two lines that surround the front with the woman on it are not both visible until it is out of the frame. This frame was made for this item by my father in the '70's.
  3. Daddy_Nobucks Daddy_Nobucks, 2 years ago
    It looks interesting from what I can see. I think your pictures must be from a cell phone, hard to see detail. The trade mark and maker's detail appear to be right for the period. But many Coca-Cola signs were reproduced back in the 70's, so they can look old and real and not be authentic. We have a couple early sign experts/collectors who check in from time to time, they will be able to help you. Here's a reference from one of them about the early printing processes: http://earlycoke.com/dot-patterns.html

    Good luck, thanks for sharing!
  4. chinablue chinablue, 2 years ago
    The photos I posted are extremely compressed to limit load time. Also, I didn't want to take it out of the glass and the lighting is much less than optimal because of that. I am confident that it is original because my grandfather talked of getting it from the pharmacy/soda fountain across the street from his office for the sole purpose of using it for a backing for a large piece of artwork showing the town where his real estate office was when he opened it in about 1911. It was the same size as this piece and to him, it was just a piece of cardboard that worked and stayed behind that until his office was closed in 1970. *geeze* From what I've seen with a printer's loupe, it appears that the matrix pattern is more like the random chromolithograph described in your link, which I appreciate you posting! So, maybe I'll be able to start calling it a chromolithograph rather than just my coca-cola 'poster'. *S* sounds a lot better that way! Thanks for your comments. (And for the record, it's mounted behind glass and kept in a dark room away from sun and temp changes)
  5. Daddy_Nobucks Daddy_Nobucks, 2 years ago
    You're lucky to have something so interesting from your grandfather. You'll hear more from others who know more, probably after their day jobs let out... yikes, I should be getting back myself...long lunch! :)
  6. earlycoke earlycoke, 2 years ago
    You have a 1912 chromolithographed poster. There were several variations in different sizes of that chalky grey design done that year. I have seen this poster once before. You have a very nice piece. It was my website that you looked at earlier (earlycoke.com). I am supposing you want to keep this in the family, os email me and I will send you some tips on preservation and framing and insuring. Nice3 item, thanks for posting.
  7. Signaholic Signaholic, 2 years ago
    Very nice piece!
  8. chinablue chinablue, 2 years ago
    Thanks everyone! earlycoke, at least you've given me something to call it other than my coca cola 'poster'. Chromolithograph sounds much more interesting! I only wish the pictures were better because it looks so much better live. The colors are lovely and the background is black, not this rusty ugly brown. I would love to hear what information you have on continued storage. It's been in that frame under that glass since 1970. My dad made the frame for it from wormy chestnut. Here is a link to the picture that it had been behind for nearly 70 years if you'd like to see it. I still have THAT picture too, the original from 1911. *L* Guess that makes me sort of a packrat, huh??
    http://www.history-map.com/picture/000/pictures/Bluefield-Virginia-West.jpg
  9. chinablue chinablue, 2 years ago
    Oh earlycoke, one more thing.. you said you had SEEN this poster before. I'd love to know where and when. I've been looking for 42 years in all kinds of places and never even found a picture of it in this same form. I'll email you for the storage/preservation info soon!
  10. chinablue chinablue, 2 years ago
    Thanks for the love on this everyone.
  11. chinablue chinablue, 2 years ago
    earlycoke, I sent you an email at your site for those tips last week. If you haven't gotten it, let me know and I'll resend.
  12. earlycoke earlycoke, 2 years ago
    Sorry, about that chinablue, I have been uncharacteristically lax in my emails this past week, my daughter is visiting from Hawaii, and I havent seen her for a year.
    I will have something to you tomorrow!
  13. chinablue chinablue, 2 years ago
    Not a problem, earlycoke and no need to hurry! My email address sometimes reads as a spam address and I was afraid it got tossed. I didn't mean to rush you. Enjoy your daughter. This thing has waited this long, I've learned to be patient with it. :-)
  14. Daddy_Nobucks Daddy_Nobucks, 2 years ago
    chinablue, I thought of your sign when I ran across this eBay listing.

    http://www.ebay.com/itm/170856832695?ssPageName=STRK:MEWAX:IT&_trksid=p3984.m1438.l2649
  15. chinablue chinablue, 2 years ago
    WOW! Thanks, Daddy_Nobucks. That is the first time I've EVER seen the same print in the same format. Interesting to see that under the Coca-Cola at the bottom it says 'delicious and refreshing' which I believe was used in 1904 and it only has a single line around it. I appreciate the info!
  16. chinablue chinablue, 2 years ago
    Thanks again for all the loves/likes!
  17. chinablue chinablue, 2 years ago
    Daddy_Nobucks..did you see the final on that piece you posted? Makes me really wonder what this one might be worth! :-)
  18. chinablue chinablue, 2 years ago
    Thanks to everyone for the love! One of these days, I'm going to take this thing out of the frame and take it outside to see if I can get some better pictures of it. :-)
  19. Daddy_Nobucks Daddy_Nobucks, 2 years ago
    Hi chinablue, Wow! Well, we know yours is worth A LOT more, that's for sure. I noticed this one up for auction current. Not the same, but close. Let's see how this one does...

    http://www.ebay.com/itm/230817743878?ssPageName=STRK:MEWAX:IT&_trksid=p3984.m1438.l2649
  20. chinablue chinablue, 2 years ago
    Daddy_Nobucks, I'll do that! (love your name btw)
    Do you or anyone else out there think there is any significance that mine has a copyright date of 1909 and the one on "that" site says "painting only copyrighted by the coca-cola co.1910"? I'm always skeptical of coca-cola stuff because there is SO much out there that people have copied and reproduced over the years. If I didn't know where mine came from and the circumstances, I probably wouldn't believe it either. *LOL*
  21. chinablue chinablue, 2 years ago
    Daddy_Nobucks, I sort of forgot about that last one we were watching. I just checked on it. Did you see the final? And I'd still like to know the significance of the copyright dates on these if anyone would take the time to explain it to me. :-)
  22. chinablue chinablue, 2 years ago
    Thanks everyone for all the new loves! :-)
  23. chinablue chinablue, 2 years ago
    I'm hoping to get this thing out of the frame and take it outside for some better photos just as soon as Jim's shoulder is well enough to get it off the wall. I can't manage it alone. This thing is HEAVY with that frame!
  24. chinablue chinablue, 2 years ago
    Thanks for the loves I missed over the summer! I'm STILL working on getting this thing down off the wall and posting some good pictures of it. :-)

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