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Interesting flier for 1959 Coca-Cola Buddy L Toy Truck

In Coca-Cola > Show & Tell and Model Cars > Model Trucks > Show & Tell.
Recent activity45172 of 75601Steiff's Adorable and Unusual "Nightcap Fox" How To Train Men, by The Coca-Cola Sales Promotion Dept.
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Posted 12 months ago

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TGBWC
(185 items)

This has puzzled me for a while now. This flier shows the Buddy L Warehouse Set, showing a regular side panel toy truck, a Coca-Cola truck, forklift truck, roller conveyor, miniature cases and a metal hand truck.

I've never seen this actual set and don't know if it was ever produced or if this was just a mock-up for something in the works. Dated 1959.

If anyone can shed some info, please do. Thanks.

Ray

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Comments

  1. stefdesign stefdesign, 12 months ago
    This is probably a page from their catalog, or an insert from Toy Fair. Toy Fair is the annual toy trade show held in New York every February. Many toys that were presented at Toy Fair were never produced, depending on how many orders were placed. The toys shown at TF 1959 would have been those that were being promoted for the Christmas shopping season. Most likely the trucks shown in the photo were prototypes. Due to the popularity of Coke, it would surprise me if these were never made.
  2. TGBWC TGBWC, 12 months ago
    Great observation. Makes sense. Thanks Stefdesign.

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