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1977 Schlitz "Stained Glass" Lighted Sign

In Breweriana > Schlitz > Show & Tell and Signs > Beer Signs > Show & Tell.
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Posted 11 months ago

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IDrinkBeer…
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I found this item -made by Everbrite Electric Signs, Inc.- in San Francisco about three years ago. I immediately found it attractive with its decent take on immitation stained glass.

The 25.5"H x 21.25"W x 2.6"D wood-grained plastic frame holds a white plastic back-piece containing two hanging cutouts and wall-spacers, and three factory Union/UL/Jos. Schlitz Brewing Co. stickers (identifying this sign as part #86522). This back-piece is lined internally with a wrinkled (for increased lighted effect), reflective foil and has mounted to it two galvanized steel pieces -one of which makes up the fixture base with two 11-watt (working) bulbs and the likely original gold/green grounded power cord attached. The second steel piece is simply to limit the hanging cutout's depth.

The front part of the mix is a two-piece layered deal with a six-textured, multi-colored (from behind [a decal?]), translucent plastic "glass" up against a well done, lead-like plastic framework replete with "soldered" connections where they ought to be -everywhere! This piece is still covered with its surely well-earned dust, though continues to look great in a bright room or lit up in a dark one. It's the only beer sign I own, with a 40s-era(?) Schmidt's "beer keg" tap handle (found at my now-past grandmom's house in Philly) rounding out the collection. As if I haven't described this intricate sign enough, any more info would be welcome! I wonder what the value might be. Also, is this something that is okay to clean (albeit gently), or just left alone? I know the lighted effect will improve with removal of the caked dust/film. Thanks for looking!

Comments

  1. oldbeer oldbeer, 11 months ago
    They sell for between 40.00 and 300+ on ebay (you'd have to pack and ship,however-which I'd never risk doing if it were my sign) For a sold example,check auction 150808015660.There have been over a dozen recently.You can clean it with windex and Q tips if you want to.
  2. IDrinkBeerToo, 11 months ago
    Thank you much, oldbeer! I agree that packing this item could be a harrowing experience, not to mention the stressful suspense in seeing how it arrived. Yes, I think I will clean it, as I believe the effect Schlitz was looking for was well-executed, and it will really "shine through" with the muck removed. I'll check out the auction item now...

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