Posted 11 months ago
Cool promotional book that helps Coca-Cola bottler's sell Coke to department stores.
Apparently, back in 1948 fashion shows at department stores were a big thing. This easel backed, flip top book would have been used as a sales aid when the local Coca-Cola salesman met with the area department stores.
Shows that department stores are a magnet for youth and unlike the teenagers from 1928, today's 1948 youth are today's spenders. The addition of Coca-Cola turns any event into a party. This builds good will attracting young people to your store.
What makes this book nice is that the back cover pops open so the book can sit up on its own. Making the book easy to display rather than just sitting in a drawer or bookshelf.
The book is broken out into 3 promotions. Each one features actual printed samples of Coca-Cola fashion show programs, tickets, invitation and display cards.
The back cover has a pocket which contains three different ad slicks. Ad slicks are made of heavy cardboard and are embossed with the Coca-Cola ad. These were given to newspapers to print the actual ad on the printing press. There are also three copies of the actual printed ad. Two measure 5" x 5" and the third is 4" x 8"
Also contains a copy of a pamphlet entitled "Highlights from the Lanham act" dated 1947. Has a lot of cool pics of advertising, display signs, coolers, and 6 packs from the time period.
45 pages total. Bought this beauty on eBay last week.