Posted 2 years ago
This is a Lux Advertising Alarm clock, I think around the 1930's.
It is advertising Marlboro Cigarettes.
Philip Morris launched the Marlboro brand in 1924 as a woman's cigarette, based on the slogan "Mild As May". In the 1920's advertising for the cigarette was based around how ladylike the cigarette was. To this end, the filter had a painted red band around it to hide lipstick stains, calling it, "Beauty Tips to Keep the Paper from Your Lips".
THE LUX CLOCK MFG. CO. WATERBURY, CONN. U.S.A.
The back is marked:
The bottom of case is marked:
Thanks for looking,