Posted 10 months ago
This is another Ingersoll Dollar advertising watch.
The last patent date on the movement is Nov. 10, 1912.
The serial number is 37270622 (movement circa 1912)
Guaranteed paper inside back cover.
This watch is advertising the Rexall Drug stores .
In 1902, Louis K. Liggett persuaded 40 independent drug stores to invest $4,000.00 in a retailers cooperative called United Drug Stores, which sold products under the Rexall name. After WWI, the cooperative established a franchise arrangement whereby independently owned retail outlets adopted the Rexall trade name and sold Rexall products. The company was based in Boston, in an area now occupied by Northeastern University.
Rexall was a chain of North American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1902, licensed the Rexall brand name to as many as 12,000 drug stores across the United States from 1920 to 1977. The "Rex" in the name came from the common Rx abbreviation for drug prescriptions.
The "Rexall Train" toured the United States & Canada from March to November 1936 to promote Rexall drug store products, and to provide the equivalent of a national convention for local druggist without the cost of travel. Free tickets for locals were available at local Rexall drug stores. The 29,000 mile tour went to 47 of the 48 contiguous states (missing Nevada) and to parts of Canada. The blue & white train of 12 air-conditioned Pullman cars with displays in 4 cars, convention facilities in 4 cars and a dining car was hauled by a streamlined 4-8-2 Mohawk locomotive, No. 2783 from the New York Central Railroad. It was the million dollar brainchild of Louis Liggett, who travelled in the rear observation car.
Thanks for looking,