Posted 1 year ago
This just dropped into my lap a few days ago ~ the first 1942 General Release Press Book for this Disney classic. While the movie first came out in 1940, Disney Studios handled the first showings as 'road shows' akin to a live theatrical production for 2 years, then turned distribution over to RKO.
These books (about 20 pages in all) had promotional blurbs, ad slicks, background info on production and promo merchandising tie-ins and are not just collectible, they also provide invaluable information on collectibles related to the movie's release. Pret~~ty rare, it appears.