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Flying A Service Station, Truckee, CA.

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Recent activity48488 of 938311930 BENNETT GAS PUMPMy first gas pump restoration
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Posted 2 years ago

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pw-collector
(546 items)

A couple of weeks ago, I was in Truckee, California, just west of Reno, Nevada, and I saw this old restored Flying A Service Station and thought of mikielikesigns2, so I snapped a few shots of it.
For you gas station sign & pump enthusiast,
Dave

Tidewater Petroleum
From Wikipedia, the free encyclopedia

This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2009)
Tidewater Oil Company (also rendered as Tide Water Oil Company) was a major petroleum refining and marketing concern in the United States for more than 80 years. Tidewater was best known for its Flying A–branded products and gas stations, and for Veedol motor oil, which was known throughout the world.
Tidewater was founded in New York City in 1887. The company entered the gasoline market just before World War I, and by 1920 was selling gasoline, oil and other products on the East Coast under its Tydol brand. In 1931, Tidewater expanded its reach into the midwestern U.S. by purchasing Northwestern Oil Company of Superior, Wisconsin.
Soon thereafter, Standard Oil Company of New Jersey (now ExxonMobil) gained control of Tidewater, and set up the subsidiary Mission Corporation to operate it. J. Paul Getty's purchase of Mission in 1937 set the stage for the birth of Tidewater as a major national player in the oil industry.
In 1938, Getty merged Tidewater with Associated Oil Company, based in San Francisco with a market area limited to the Far West. Associated, founded in 1901, had created the prominent Flying A brand for its premium-grade gasoline in 1932.
With the merger and creation of Tidewater Associated Oil Company, Flying A became the primary brand name for the company, though the Tydol and Associated names were also retained in their respective marketing areas. Tydol During the 1950s, the Associated and Tydol brands gradually fell into disuse, and were dropped entirely in 1956. That same year, "Associated" was removed from the corporate name. The Veedol trademark was retained for motor oils and lubricants. BP acquired the Veedol brand when it bought Burmah-Castrol (who then owned the Veedol brand). In February 2011 announced that they wished to sell the Veedol Brand. Tidewater operated refineries on both the Atlantic and Pacific coasts, as well as a small fleet of West Coast-based tankers.
[edit]The last years

In the early 1960s, Humble Oil & Refining Company purchased Tidewater's western refining and marketing properties, with the intention of rebranding Flying A stations in the western U.S. to Enco (later Exxon). In 1963, the U.S. Supreme Court nullified the purchase on anti-trust grounds.
In 1966, Phillips Petroleum Company (now ConocoPhillips) purchased Tidewater's western refining, distribution and retailing network. Phillips immediately rebranded all Flying A stations in the region to Phillips 66.
On the East Coast that year, parent firm Getty Oil Company dropped Tidewater Oil Company as a corporate name, after 15 years of operating the company as a subsidiary. Getty retained the Flying A brand for its East Coast stations until 1970, then dropped it in favor of its own Getty trademark. Texaco acquired Getty in 1984.
[edit]Publicity

Flying A was closely linked with Far West college football and basketball between the late 1920s and early 1960s, and "Play ball with Flying A!" was a familiar slogan to sports fans. Associated, and then post-merger Tidewater, owned the radio-broadcast rights to Pacific Coast Conference (now the Pac-10) football and basketball during most of that period. The Flying A brand was also prominently linked with scoreboard and public-address system sponsorships at most major college stadiums and arenas on the West Coast.
Tidewater also sponsored New York Yankees baseball telecasts during the 1960s.

Comments

  1. pw-collector pw-collector, 2 years ago
    Thanks gargoylecollector & MMM for the appreciation.
    Dave
  2. mikielikesigns2 mikielikesigns2, 2 years ago
    Thank you kindly pw-collector, (as you know) service stations ARE dearest to my heart. They remind me of my dad, whom i love & respect. I spent 1/2 my life working & opperating several of his stations. Im limited on the knowledge of Tidewater, somehow though they tie in with Sunray D-X as i have a curb-side sign & sign-pole tech. manual dated 1959 that shows the conversion from/to a Tidewater sign. Its one pump signs im bidding on right now! It's well over 200.00$ wirh 1 day left. IM GETTING THIS SIGN!!! (and its somewhat less appealing partner) Well, thank you again pw, i've learned alot just reading your post. Mikie
  3. mikielikesigns2 mikielikesigns2, 2 years ago
    P.S. the "less desirable" condition wise, is similar to the one's on the picture of the pump's, the difference being that the pump's have the "premium" glass insert, where as the pump sign (on e-bay) say's "ethyl" on the sign.
  4. pw-collector pw-collector, 2 years ago
    Thanks mikielikesigns2 for the appreciation and comments. Thought you might like this. I can remember buying gas at Flying A stations.
    Dave
  5. pw-collector pw-collector, 2 years ago
    Thanks EJW-54, AmberRose & packrat-place for the appreciation.
    Dave
  6. Manikin Manikin, 2 years ago
    gee you were right by my husbands place he lived . He just visited there last year . I have to show him this photo :-) very nice !!!!!!!!! Do you know Truckee is one of the coldest places in USA !! . Most people think Nevada is warm .
  7. pw-collector pw-collector, 2 years ago
    Thanks eye4beauty, bratjdd & toolate2 for the appreciation.
    Dave
  8. pw-collector pw-collector, 2 years ago
    Thanks Manikin for the appreciation and yes, Truckee, Calif. is one of the coldest places in the country, but still a great little town. I stopped there to tour the old Truckee Jail built in 1875.
    Dave
  9. pw-collector pw-collector, 2 years ago
    Thanks officialfuel for the appreciation.
    Dave
  10. mikielikesigns2 mikielikesigns2, 2 years ago
    Well pw, i did'nt get those sign's ! Was'nt willing to pay retail+ for them. (over 400.00$). But i did get a nice Cosden pump sign!
  11. pw-collector pw-collector, 2 years ago
    Thanks BELLIN68 for the appreciation.
    Dave
  12. pw-collector pw-collector, 2 years ago
    Thanks Longings for the appreciation.
    Dave
  13. pw-collector pw-collector, 1 year ago
    Thanks softailgarage & Trey for the appreciation.
    Dave

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