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This is a 1950 magazine advertisement for Lenox China. The ad presents the "Peachtree" pattern and at the bottom, the "Cinderella" pattern and the "Belvedere" pattern. At the top is the White House Dinner Service used by President Wilson in 1917. Lenox is an American company that sells tabletop, giftware and collectible products sold under the Lenox, Dansk and Gorham brands. The company sells its products through wholesale customers who operate gift, specialty and department store locations throughout the United States, Canada and other countries, as well as through company-operated retail stores and direct-to-consumer channels. Lenox remains the only major manufacturer of bone china based in the United States. Lenox was founded in 1889 by Walter Scott Lenox as Lenox's Ceramic Art Company, Trenton, New Jersey. Lenox's products became popular in the early 20th century when separate dining rooms and hostess parties became the new trend. Lenox then started making custom-designed, elaborately decorated dining plates. In 1906 he changed his firm's name from the Ceramic Art Company to Lenox Incorporated to show the widing scope of his products. In the 1950s Lenox offered five-piece complete place settings, three-piece-buffet/place settings and individual tableware pieces. Its products was now within reach of the average US family. Lenox was the first company to develop a bridal registry.
The Wilson service, introduced in 1918, was the first American-made presidential bone china service.
The Reagan service, introduced in 1982, was modeled on Woodrow Wilson's and selected by Nancy Reagan.
Lenox was the first North American bone china to be used in the White House, and the company has since made tableware for six U.S. presidents - Wilson, Roosevelt, Truman, Reagan, Clinton, and Bush.