Posted 9 months ago
These are two 1950 magazine advertisements for Martini & Rossi Imported Vermouth. - Rebnfield Importers,Ltd., New York.
The ad on the left is Torino Vermouth for "Matchless Manhattans"
The ad on the right is Extra Dry Secco for "Marvelous Martinis"
Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine. It also produces the French vermouth, Noilly Prat.
The company started in the mid-19th century, as a vermouth bottling plant in Pessione — the Distilleria Nazionale di Spirito di Vino.
The company became known as Martini & Rossi in 1879.
Martini & Rossi merged with Bacardi in 1993.