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1950 Masonite Advertisement

In Advertising > Show & Tell.
Advertising1849 of 47291950 Vinylite Advertisements"SO-KUTE" PHOTOS
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Posted 8 months ago

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mustangtony
(2484 items)

This is a 1950 magazine advertisement for Masonite Hardboards made by the Masonite Corporation, Chicago, Illinois. - Masonite wood products were used by many manufacturers among them Winchendon Furniture Co., Crown Products Co. (card tables), and Mutschler Bros. Porta-Bilt kitchen cabinets as shown in the advertisement.
Masonite was invented in 1924 in Laurel, Mississippi, by William H. Mason, who was a friend and protégé of inventor Thomas Edison. Mass production started in 1929. In the 1930s and 1940s Masonite was used for many applications including doors, roofing, walls, desktops, and canoes. It was sometimes used for house siding.
Similar "tempered hardboard" is now a generic product made by many forest product companies. The Masonite Corporation entered the door business as a supplier of facings in 1972 and was purchased in 2001 by Premdor Corporation, a door maker, from its former parent International Paper; it no longer supplies generic hardboard.

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