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• mustangtony saved to Advertising - 1950 Decor & Home Furnishings

This is a 1950 magazine advertisement for the Contour Chair Lounge made by the Contour Chair Lounge Company. - Vintage Contour Chairs are original chairs designed to fit to the contours of the human form.
Production of contour chairs by the Contour Chair Company began in the mid-1950s and did not end until the late-1980s, operating from their factory in St. Louis, Missouri. The chairs were particularly notable for being custom designed to suit the needs of each individual customer, and were intended for lounging in comfort, with highly adjustable features. Contour chairs have an unusual shape, and earlier models, sometimes made in wood, include a lever which when pressed will recline the chair to suit the customer’s intended level. A particularly unusual feature of the contour chair is in this design, which is intended to support the whole body. Vintage contour chairs are highly collectible, but available at widely varying prices. At the higher end of the price scale, a Vladimir Kagan contour lounge chair dated from 1953 sold at auction in 2011 for $8,000.