Posted 8 months ago
This is a 1953 magazine advertisement for Löwenbräu Munich Beer. Lowenbrau is a brewery in Munich owned by Anheuser-Busch InBev. Its name means "lion's brew" in German. Most Löwenbräu beers are marketed as being brewed according to the Reinheitsgebot, the Bavarian beer purity regulation of 1516. Löwenbräu was likely founded around 1383. In 1524, a Jörg Schnaitter, pierprew (beer brewer), is mentioned in connection with the property at the address 17 Löwengrube. The brewery was first mentioned in 1746 in the Munich tax records. The lion emblem originates from a 17th-century fresco in the brewing house, depicting Daniel in the lions' den.