Posted 8 months ago
This is a 1954 magazine advertisement for Presto Coffee Makers and Electric Skillets made by National Presto Co., Eau Claire, Wisconsin.
-- The company was founded in 1905 in Eau Claire, Wisconsin. It manufactured industrial-size pressure canners, known as "canner retorts," for commercial canneries. At that time National Presto, then called Northwestern Steel and Iron Works, was a major producer of fifty gallon capacity pressure canners. Subsequently, the company also began production of thirty-gallon canners for hotel use and soon thereafter developed ten-gallon models suitable for home canning.
In 1949 National Presto introduced its first electric appliance, the Presto vapor steam iron. The product was an immediate success because it was the first steam iron to use ordinary tap water instead of costly distilled water. The success of the Presto steam iron led the company to increase its research efforts and to expand its activity in the development and introduction of new products bearing the Presto label of quality. In the early fifties, the company's product line rapidly expanded to fulfill the growing needs of the homemaker for time saving appliances. A new 6-quart pressure cooker was introduced, and the company's line of pressure cookers was further expanded to include lighter weight stamped models specifically designed for the young, budget-minded homemaker. Following this, technological advances in the fabrication of stainless steel products led to the introduction of a new line of stainless steel pressure cookers. Because of its increasing diversification into portable electric housewares, in 1953, the company name was changed to "National Presto Industries, Inc." In 1956, National Presto introduced a revolutionary new concept in electric cooking. It involved a complete line of fully immersible electric cooking appliances employing a removable heat control. Because the unique Control Master heat control concept allowed appliances to be washed safely and completely under water, it has since become the industry standard for construction of electric skillets, griddles, and comparable products. National Presto further enhanced its industry position in 1958 by introducing the world's first automatic, submersible stainless steel coffee maker. This product brewed the same flavorful, full bodied coffee obtainable in stove-top percolators, and it automatically kept the brewed coffee at the proper serving temperature. In addition, the unit's complete washability and stainless steel construction eliminated the aftertaste from previous use often associated with other percolators.
Forecasting the needs of the American consumer and seeking to fill those needs through a consistent program of product innovation, quality manufacturing, and aggressive marketing has been the objective of National Presto Industries for over 100 years, and it will continue to be in the years ahead.