Posted 9 months ago
austrohung…
(357 items)
This is a very interesting history of redesigning.
In the same year Puig launched VERTE to the market, it used the same bottle, using blue plastic, for a classic of their company: Azur (azur is the Spanish name given to blue in heraldry, hence the blue colour thoroughly used on it: even the liquid is tinted blue!).
A few years later there was a very simple redesign which consisted in adding stripes to the plastic parts in the bottle and changing its colour.
In 1991 there came a more radical redesign, but looking at it one realizes Ricard just turned the bottle 45 degrees. He kept both the colour scheme and the stripes.
In the 2000s a new redesign arrived, and this time it couldn't be simpler: a square bottle with a blue stripped cap. There's no ink pressed on the bottle, just some empty lettering on the translucent glass.
Nowadays this eau de colgne is still in productuon, but here is a new redesign that wasn't made by Ricard. One can see it now with a quite generic bottle much in the trend around 2005... one of those bottles that say really nothing (ok, I admit it, I am not being impartial about it LOL).
Vintage Guru Reveals Her Glamour Secrets
The Killer Mobile Device for Victorian Women
Gloriously Grotesque 19th-Century Pipes
The Beautiful Chaos of Improvisational Quilts
Our Dad, the Water Witch of Wyoming
This 1959 Goggomobil Is Insanely Cute and Gets 55 MPG. Why Can’t Detroit Do That?
California Cool: How the Wetsuit Became the Surfer's Second Skin
The Unfiltered History of Rolling Papers, Plus Tommy Chong's Big Fat Jamaican Vacation
World's Smallest Museum Finds the Wonder in Everyday Objects
Fightin’ Femmes: Unmasking Female Superheroes with Author Mike Madrid



Interesting. I know that a lot of folk concentrate on packaging.
I have some fine examples of 80s perfume bottles... they're hylarious, you'll see!
Thanks Bellin! Also to Amber!