Posted 8 months ago
These are three full color magazine advertisements for Revere Ware made by Revere Copper and Brass Incorporated, Rome Manufacturing Company Division, Rome, New York. The first ad is from 1953 and is promoting the "Kitchen Jewel Chest" Revere Ware Gift Set. The second ad is from 1954 and also promotes the Kitchen Jewel Set and also shows the new stainless steel canisters set, 14-cup coffee maker / server, 5-qt. chrome plated tea kettle, and the 4-cup stainless steel coffee maker. The third ad is a two-page Revere Ware centerfold.
--- The Revere Copper Company was the business that operated North America's first copper rolling mill. It was started by Paul Revere in 1801 in Canton, Massachusetts and developed a commercially viable process for manufacturing copper sheets. Copper rolling is the process of converting large blocks of copper into thin sheets by rolling them slowly down to size. These sheets of copper were used in the 18th and 19th centuries mainly to plate the bottoms of ships. This process of plating ship bottoms, referred to as “sheathing” or “coppering” helped increase the speed and lifespan of ships. Through a series of mergers in 1928 and 1929, Revere Copper became Revere Copper and Brass Inc. in Rome, New York with several plants and product divisions. By 1938, James M. Kennedy, an employee, had invented copper-clad cookware, which went into production and is now known as Revere Ware. The company exists today as Revere Copper Products, with headquarters in Rome, New York and a plant in New Bedford, Massachusetts, and is an employee-owned company. Prior to 1946, Revere Ware included the notation "Pat. Pend." in the hallmark which is stamped on the bottom of every piece.