Posted 8 months ago
This is a 1955 magazine advertisement for the fabulous "Foodarama" Refrigerator made by Kelvinator, a Division of American Motors Corp.
Kelvinator was founded 1914 in Detroit, Michigan by engineer Nathaniel B. Wales who introduced his idea for a practical electric refrigeration unit for the home. Wales, a young inventor, secured financial backing from Arnold Goss, then secretary of the Buick Automobile company, to develop the first household mechanical refrigerators to be marketed under the name "Electro-Automatic Refrigerating Company." After producing a number of experimental models, Wales selected one for manufacturing. In February 1916, the name of the company was changed to "Kelvinator Company" in honor of British physicist, Lord Kelvin, the discoverer of absolute zero. Kelvinator was among some two dozen home refrigerators introduced to the U.S. market in 1916. Kelvinator introduced the first auto-defrost model side-by-side refrigerator in the early 1950s. Nash-Kelvinator became a division of American Motors (AMC) when Nash merged with Hudson in 1954. AMC sold off its Kelvinator operations in 1968. Kelvinator joined White Consolidated Industries, a company that had also acquired the rights to Frigidaire (formerly owned by General Motors), Gibson, Tappan, and White-Westinghouse product lines. White Consolidated Industries was acquired by Electrolux of Sweden in the early 1980s. In the early 1990s, the name of the Dublin, Ohio based holding company changed to Frigidaire Company. In 2005, Carrier sold the Kelvinator division to National Refrigeration of South Carolina.