Posted 8 months ago
This is a 1954 magazine advertisement for Cesit Cigarettes Turkish Treasures imported from Turkey. Company no longer exists.
-- Turkish tobacco or Oriental tobacco is a highly aromatic, small-leafed variety of tobacco which is sun-cured. It was cultivated primarily in Thrace and Macedonia (now divided among Greece, Bulgaria, the Republic of Macedonia, and Turkey) but it is now also grown on the Black Sea coast of Turkey, in Egypt, in South Africa, and elsewhere.
The name 'Turkish' refers to the Ottoman Empire, which ruled the historic production areas until the late 19th/early 20th century. Many of the early brands of cigarettes were made mostly or entirely of Turkish tobacco; today, its main use is in blends of pipe and especially cigarette tobacco (a typical American cigarette is a blend of bright Virginia, burley and Turkish). Turkish tobacco is sun-cured, which makes it more aromatic and, like flue-cured tobacco, more acidic than air or smoke-cured tobacco, thus more suitable for cigarette production. Turkish tobacco has a much milder flavor and contains less nicotine and fewer carcinogens than other varieties. In order to get an American Blend type of cigarette, it is mixed with more robust tobacco such as Virginia tobacco and Burley. Cigarettes containing only Turkish tobacco are no longer existent.