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1950 Mackeson's Stout Advertisement

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Advertising1453 of 45921950 Blatz Beer Advertisement1950 Pilsner Urquell Advertisement
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Posted 8 months ago

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mustangtony
(2353 items)

This is a 1950 magazine advertisement for Mackeson's Stout brewed and bottled in England by Whitbread & Co., Ltd. - Imported to the U.S. by Van Munching & Co., Inc., New York, NY --- Milk stout (also called sweet stout, mellow stout, or cream stout) is a stout containing lactose, a sugar derived from milk. Because lactose is unfermentable by Saccharomyces cerevisiae, it adds sweetness, body, and calories to the finished beer. Contemporary labeling standards prevent the use of the term in the UK, but Mackeson still bears on its label the milk churn that has been its trademark since it was first brewed in 1907. Milk stout was supposed to be very nutritious, and was given to nursing mothers. In 1875, John Henry Johnson first sought a patent for a milk beer, based on whey, lactose, and hops. The beer was originally brewed in Hythe, Kent, by Mackeson's Brewery in 1907. Whitbread acquired the brand in the 1920s and gave it national distribution, eventually turning it into the market leader for a low alcohol by volume sweet dark beer. Brewing discontinued after 1968 at the Hythe plant. It was then contract brewed by Young's Brewery of Wandsworth for some time. Whitbread was purchased in by InBev in 2001 and production was then moved to Cameron's Brewery of Hartlepool before moving to Hydes Brewery in Manchester.

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