Posted 8 months ago
This is a 1950 full page color magazine advertisement for Rheingold Extra Dry Lager Beer brewed by Liebmann Breweries, Inc., New York.
--- Rheingold Beer was introduced in 1883. The company was sold by the founding Liebmann family in 1963. Rheingold shut down operations in 1976, when they were unable to compete with the large national breweries. The Orange, NJ brewery was the last facility to close.
The label was revived in 1998 by Terry Liebmann and partner Mike Mitaro when Mitaro's Rheingold Brewing Company LLC bought the brand in along with partner Terry Liebmann, a relative of Rheingold's founding family. In 2005, Drinks Americas of Wilton, Ct., whose iconic brands include Trump Vodka and Dr. Dre Cognac, purchased Rheingold Brewing. Drinks Americas has reformulated the Rheingold product and began selling Rheingold Beer in August 2010.