Posted 8 months ago
These are two 1955 magazine advertisements for Guinness Ale from Arthur Guinness Son & Company, Ltd., Dublin, Ireland - Brewed in the United States by Goebel Brewing Company, Oakland, California.
-- Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness (1725–1803) at St. James's Gate, Dublin. Guinness is one of the most successful beer brands worldwide. It is brewed in almost 60 countries and is available in over 100. 850 million litres (1.5 billion imperial or 1.8 billion US pints) are sold annually. A distinctive feature is the burnt flavour that is derived from roasted unmalted barley, although this is a relatively modern development, not becoming part of the grist until the mid-20th century. For many years a portion of aged brew was blended with freshly brewed product to give a sharp lactic flavour. Although the Guinness palate still features a characteristic "tang", the company has refused to confirm whether this type of blending still occurs. The draught beer's thick, creamy head comes from mixing the beer with nitrogen when poured. It is popular with Irish people both in Ireland and abroad. The company had its headquarters in London from 1932 onwards. It merged with Grand Metropolitan plc in 1997 and is now part of the multinational alcohol conglomerate Diageo.