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Posted 8 months ago
mustangtony
(2458 items)
This is a 1932 logo advertisement for Kraft Cheese Company. --- James L. Kraft immigrated to the United States in 1903 and started a wholesale door-to-door cheese business in Chicago. The business took hold and Kraft was joined by his four brothers to form J.L. Kraft and Bros. Company in 1909. In 1912, the company established its New York City, New York, headquarters to prepare for its international expansion. By 1914, thirty-one varieties of cheeses were being sold around the U.S. because of heavy product development, expansion by marketing, and opening a wholly owned cheese factory in Illinois. The company invented pasteurized processed cheese by 1915 that did not need refrigeration thus giving a longer shelf life than conventional cheese. The process was patented in 1916 and about six million pounds of the product were sold to the U.S. Army for military rations during World War I. In 1924, the company changed its name to Kraft Cheese Co. Since 1995 the company is now known as Kraft Foods.
AdvertisingFrom colorful Victorian trade cards of the 1870s to the Super Bowl commerci…