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Posted 8 months ago
mustangtony
(2297 items)
This is a mid-1930's advertisement for Virginia Dare Wine made by Garrett & Co., Inc., Brooklyn, NY. --- In 1835, Garrett & Company, a New York business cleverly adopted the name ‘Virginia Dare’ as a brand for their wine. They also had several other brands, but Virginia Dare would prove to be the most popular. The wines produced were vinified from the Scuppernong grape. The Scuppernong grape is a Native American white wine variety and one of the first grapes used in making wine by early colonist. The Scuppernong grape produces a sweet and aromatic wine and was known and liked for its high yield.
In 1919 Prohibition forced Garrett & Company to use their alcohol in the manufacturing of flavoring extracts. After prohibition ended in 1933, and with the extract business thriving, Garrett returned Virginia Dare Wine to the market. The success of Virginia Dare Wine was short lived after the death of its catalyst, Mr. ‘Captain’ Garrett in 1940. The flavoring extract side of the business still thrived, and after being purchased and sold several times it still carries the name of Virginia Dare today.
AdvertisingFrom colorful Victorian trade cards of the 1870s to the Super Bowl commerci…