Posted 8 months ago
This is a 1950 magazine advertisement for Beaulieu Vineyards (BV) Cabernet Sauvignon Wine from the Beaulieu Vineyard, Rutherford, CA.
-- Beaulieu Vineyard (BV for labeling purposes) is a vineyard near Rutherford, California established by Georges de Latour and his wife Fernande in 1900. In the mid-1940's, Beaulieu was owned by Marquis de Pins, whose wife was a member of the French wine-making de Latour family. The winery was purchased by international conglomerate Heublein Inc. in 1969. Heublein was later acquired by RJR Nabisco, then sold to Grand Metropolitan in 1987. Grand Metropolitan became Diageo plc in 1997 through a merger with Guinness and is now the largest multinational beer, wine and spirits company in the world.