Posted 8 months ago
This is a 1950 and a 1954 magazine advertisement for Blue Nun Liebfraumilch made in Germany. In the first ad, only small stocks of 1937 vintage and some Auslese were available. The second ad shows vintages of 1945, 1947, 1949, & 1950 were available. -- U.S. importer was H. Sichel Sons, Inc., New York. --- Blue Nun is a German wine brand launched by the company H. Sichel Söhne (Mainz) in 1923 with the 1921 vintage, and which between the 1950s and 1980s was probably the largest international wine brand. For most of its existence, Blue Nun was a single German wine, which until late 1990s was classified as a Liebfraumilch, but the name is now used for a whole range of wines of various origins. When it was created, the label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long, complicated names. With the creation of its UK office in 1927, Sichel targeted the export market. Beginning in the 1950s, Blue Nun was advertised as a wine that could be drunk throughout an entire meal, thereby eliminating the often intimidating problem of wine and food pairing. Blue Nun can be said to have been the first wine to have been produced and effectively marketed with an international mass market in mind. From late 1980s, and more in the 1990s, easy-drinking semi-sweet German wines began to lose in popularity in general, however sales increased after Blue Nun was purchased by the Mosel-based German family firm Langguth which bought the brand, along with the owning firm, Sichel, in 1996.