Posted 8 months ago
These are two 1954 magazine advertisements for Beaulieu Vineyards (BV) Cabernet Sauvignon and Beaurose Wines from the Beaulieu Vineyards, Rutherford, CA. -- Beaulieu Vineyard (BV for labeling purposes) is a vineyard near Rutherford, California established by Georges de Latour and his wife Fernande in 1900. In the mid-1940's, Beaulieu was owned by Marquis de Pins, whose wife was a member of the French wine-making de Latour family. The winery was purchased by international conglomerate Heublein Inc. in 1969. Heublein was later acquired by RJR Nabisco, then sold to Grand Metropolitan in 1987. Grand Metropolitan became Diageo plc in 1997 through a merger with Guinness and is now the largest multinational beer, wine and spirits company in the world.