Posted 8 months ago
This is a 1954 magazine advertisement for Lancers Rose Dinner Wine imported from Portugal by Vintage Wines, Inc., New York.
-- Lancers is a brand of medium-sweet, lightly sparkling wine produced by the J. M. da Fonseca winery in Portugal. The brand was created in 1944 when Vintage Wines of New York predicted that wine consumption in the United States would increase after World War II. A sparkling Lancers, made by the continuous method, was introduced in the late 1980s.