Posted 8 months ago
This is a 1954 magazine advertisement for Cruse Pontet Canet Wine imported by The Jos. Garneau Co., New York.
-- In 1815 Herman Cruse, a Danish–German merchant from Segeburg, now in Germany but then part of the Duchy of Holstein under the Danish Crown, settled in the Bordeaux region of France, where he co-founded the firm Cruse et Hirschfeld in 1819. He cornered the Bordeaux market in 1847 and made a fortune. In 1850, the firm Cruse et Hirschfeld came under the sole control of the Cruse family and was renamed to Cruse et Fils Frères. In 1865, Herman Cruse purchased Château Pontet-Canet, a renowned wine estate that had seen better times. He quickly modernized the facilities at Pontet-Canet and built a subterranean wine cellar. The wine was not bottled at the estate, and sold in large quantities without vintage label to the French railways company. In 1973, the Cruse family lost Château Pontet-Canet when a wine fraud was discovered in which cheap table wine was turned into expensive red Bordeaux by falsifying the records. The ensuing scandal forced Cruse to sell the estate in 1975 to Cognac merchant Guy Tesseron, owner of Château Lafon-Rochet.