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Posted 8 months ago
mustangtony
(2306 items)
This is a 1954 magazine advertisement for Perrier Natural Sparkling Water imported from France by the Seggerman Nixon Corp., L.I.C., NY.
--- Perrier is a brand of bottled mineral water made from a spring in Vergèze in the Gard département of France. The spring is naturally carbonated. Both the water and natural carbon dioxide gas are captured independently. Then in the bottling process, the carbon dioxide gas is added so that the level of carbonation in bottled Perrier is the same as the water of the Vergèze spring. Most Perrier bottles are green and all have a distinctive 'teardrop' shape. In August 2001, the company introduced a new bottling format using polyethylene terephthalate to offer Perrier in plastic, a change that took 11 years to decide which material would best help retain both the water's flavor and its purported "50 million bubbles." Perrier comes in five flavors. Unflavored, lemon, and lime are the oldest flavors. In 2007, Citron Lemon-Lime and Pamplemousse Rose (Pink Grapefruit) flavors debuted. Since 2002, new varieties of Perrier have been introduced in France, Eau de Perrier is less carbonated than the original, and comes in a blue bottle. Perrier Fluo comes in "trendy" flavors such as ginger-cherry, peppermint, orange-lychee, raspberry, and ginger-lemon. Perrier and competitor San Pellegrino are owned by the Nestlé Corporation.
AdvertisingFrom colorful Victorian trade cards of the 1870s to the Super Bowl commerci…
Very interesting to encounter this 1954 ad here. I don't remember encountering Perrier in my region of the country until perhaps the late seventies - early eighties. Can't remember exactly when I first saw a bottle of Perrier.
I remember years ago (like you said maybe 70's or 80's). Before 'Polar Spring Water', everyone (including me) were buying and drinking only French 'PERRIER' water. lol
Perrier began being bottled in the early 1900's but really didn't make a name for itself in the U.S. until the late 1970's. It was the first imported sparkling mineral water to be sold in the U.S.
Yes, I remember it being "unique" in the markets. We all enjoyed it as a special treat. It is refreshing. I know that I was advised while I was in Paris not to drink the tap water. Everyone drank bottled water there (early 1980's). Americans are so fortunate to have water services that deliver potable water through our faucets.