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Posted 8 months ago
mustangtony
(2398 items)
This is a 1954 magazine advertisement for Courvoisier Cognac imported by W.A. Taylor & Company, New York. --- The history goes back to the beginning of the 19th century with Emmanuel Courvoisier and his associate Louis Gallois running a wine and spirit merchant company in the Parisian suburb of Bercy. In 1811 Napoleon visited their warehouses in Bercy and he was hosted by Louis Gallois, the Mayor, and Emmanuel Courvoisier. Legend has it that Napoleon I later took several barrels of cognac with him to St Helena, a treat much appreciated by the English officers on the ship who named it 'The Cognac of Napoleon'. In 1964 Courvoisier was acquired by the Canadian spirits group Hiram Walker, which helped to increase international sales. Hiram Walker was then acquired by Allied Lyons in 1986; when Pernod Ricard acquired Allied Domecq, Courvoisier was divested to the holding company Fortune Brands, which spun off various product lines in 2011 to form the spirits company Beam Inc. The production is based in the town of Jarnac in the Charente department of France.
AdvertisingFrom colorful Victorian trade cards of the 1870s to the Super Bowl commerci…