Posted 8 months ago
This is a 1955 magazine advertisement for Dubonnet Apertif Wine made and bottled in the U.S.A. by Dubonnet Corp., Philadelphia, Penn.
--- Dubonnet is a sweet, wine-based aperitif. It is a blend of fortified wine, herbs, and spices (including a small amount of quinine), with fermentation being stopped by the addition of alcohol. Dubonnet was first sold in 1846 by Joseph Dubonnet in response to a competition run by the French Government to find a way of persuading French Foreign Legionnaires in North Africa to drink quinine. Quinine combats malaria but is very bitter. The brand-name Dubonnet was taken over by Pernod Ricard in 1976. It was re-popularised in late 1970s by an advertising campaign starring Pia Zadora. It is available in Rouge, Blanc and Gold (vanilla and orange) varieties. Dubonnet is also widely known by the advertisement slogan of the French graphic designer Cassandre "Dubo, Dubon, Dubonnet", which still can be found on walls of houses in France. Dubonnet is commonly mixed with lemonade or bitter lemon, and forms part of many cocktails.