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This is a Kellogg's Company promotional toy from a Kellogg's cereal box. Issued in 2003, it is a Spinning Top with the character "SNAP" still in its original cellophane package. Made in China for the Kellogg's Co. --
Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company and later marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or "berries", cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When the cereal is subjected to a change in heat, the walls tend to collapse, creating the famous "Snap, crackle and pop" sounds. Rice Krispies cereal is widely known and popular with a long advertising history with the elfin cartoon characters Snap, Crackle, and Pop touting the brand. Snap! Crackle! and Pop! were created by renowned illustrator Vernon Grant in the 1930s. The original gnome-like Snap! first appeared in 1933 on a package of Kellogg's Rice Bubbles. Crackle! and Pop! came later, and since 1939, the three have been together in many forms of advertising, including radio, movie shorts, and comic strips. An updated version of the elf-like Snap, Crackle, and Pop appeared for the first time on television in 1960, before that it was advertised by Woody Woodpecker. They are the first and longest-running cartoon characters to represent a Kellogg's product.