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More Vintage Ads With Santa - Early Guinness Study for Poster

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Guinness Art!!!8 of 9More Original Guinness Poster ArtMy Goodness My Christmas Guinness
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Posted 2 years ago


(178 items)

Ho, ho, ho ... it's the holiday season and I'm continuing my theme of Santa appearing in advertising (following up on my posts of Santa in late 1800s camera ads). Here is an original painting [study] by John Gilroy (working at S.H. Benson at the time) for the famous 1958 "Guinness Time" holiday poster.

Over the years, Gilroy introduced several mascots that appeared in Guinness' advertising. Toward the end of the 1950s, he tended to create posters featuring all of his beloved mascots.

This painting depicts Santa decorating a tree with bottles of Guinness with the help of Gilroy's mascots. The study also includes the original S.H. Benson paper tag with a comment to "redraw" ... meaning this particular rendering didn't quite make the cut. But comparing it to the actual poster, the study looks really close.

So ... how does a Guiness decorated tree sound? I've tried convincing my family this would be a cool thing, but all I get are stares with "Are you nuts?" expressions.

Anyhow, happy holidays!


  1. rniederman rniederman, 2 years ago
    Thanks, mustangtony!
  2. vetraio50 vetraio50, 2 years ago
    "Deck the halls with Guinness bottles,
    Fa la la la la, la la la la.
    Tis the season to be jolly,
    Fa la la la la, la la la la. ...."
  3. rniederman rniederman, 2 years ago
    Thanks Belltown and Hunter!
  4. rniederman rniederman, 2 years ago
    Thanks Eric and vetraio50!
  5. rniederman rniederman, 2 years ago
    Thanks, Sean!
  6. rniederman rniederman, 2 years ago
    Thanks walksoftly and Phil!
  7. rniederman rniederman, 2 years ago
    Thanks, officialfuel!
  8. rniederman rniederman, 2 years ago
    Thanks, bratjdd!
  9. rniederman rniederman, 2 years ago
    Hi vetraio50 ... I keep coming back to your lyrics ... thanks again and have a great holiday!
  10. Metsfanod, 2 years ago
    I love this item. Does anyone know a source where original studies of this type can be purchased? Thanks!
  11. rniederman rniederman, 1 year ago
    Thanks, Sean and bratjdd!
  12. rniederman rniederman, 1 year ago
    Thanks, aghcollect!
  13. rniederman rniederman, 1 year ago
    Thanks, geo26e!
  14. brassnut brassnut, 1 year ago
    sadly the ass of the law in ireland since this year the pictures have to be taken down or turned back to front on the wall,
  15. rniederman rniederman, 1 year ago
    Thanks, brassnut! ... also please clarify your comment. I'm quite curious about what you the law you mention. It sounds interesting.
  16. brassnut brassnut, 12 months ago
    the law in ireland says you cannot advertise alcohol or cigarettes or cirgars for sale in any form so all the old sign are taken down and dumped,every pub across ireland must adhere to the law or face loseing there permit to sell alcohol,its flipping nuts so it is,, just putting up four water jugs on my collection here to show you what had to be removed,anthony
  17. rniederman rniederman, 12 months ago
    Thanks, f64imager!
  18. rniederman rniederman, 11 months ago
    Has it already been a year since I posted this fun bit of art? Amazing. Happy Holidays! - Rob

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