Posted 10 months ago
The White Rock Bottling Co made our town famous years ago . The Building is still there but in pretty bad shape . The President of Company lived a few yards away in a very beautiful huge Victorian house that my other played in as a child . Several years ago myself and mother were invited to that house to look at it inside to see what my Mom could remember on how it looked originally . The house still stands on White Rock Street . The Logo Psyche ( lady with wings looking into spring water is one of the most gorgeous Logo's I have ever seen to this day .
History . She appeared on all the bottles and many advertising articles as well as paintings and signs.
The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.