Posted 6 years ago
I was recently able to upgrade my 1944 "Thirst knows no season" thermo through (what else) an eBay BIN deal for right around 60% value shown for an EX example in the earlycoke.com price guide.
This masonite sign is often found with broken corners because of the less durable material. Tin was not as much available for signs during this period because metals were needed for the war effort. The glass thermometer was absent from this one, so I replaced it from my lesser grade previous sign.
An interesting detail I discovered while researching this piece: The Coca-Cola thermometers were manufactured with varying temperature scales for sale in different markets depending on climate.
Upgrading is an enjoyable aspect of collecting. I've never felt bad about buying a rough piece that I really like, because I know there may be a future opportunity to buy one in better condition. And when that happens, it can be a lot of fun!