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"Jay's Potato Chips" Advertising Pencil

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    Posted 6 years ago

    aghcollect
    (2304 items)

    This is a "Jay's Potato Chips" advertising pencil in slightly used condition.
    - 5 1/2" remain of a normally 7 1/2" length - Pencil maker unknown
    Jay's brand emblem and Potato Chips in blue, Popcorn in red, and logo "Can't Stop Eating Em" in red at top near eraser end. - Circa 1980's
    ** Jays Foods was founded in 1927 in Chicago, Illinois by Leonard Japp featuring a potato chip recipe made by his wife. - After the Wall Street Crash of 1929, Japp found a new business partner and began selling the chips under the brand name "Mrs. Japp’s Potato Chips". The 1941 Attack on Pearl Harbor and the subsequent anti-Japanese sentiment led to a negative connotation towards the word "Jap" in the United States. The chips were rebranded to "Jays Potato Chips" to avoid the sound-alike name and the company became Jays Foods, Inc. - Jays Foods remained a family-owned company until 1986, when the company was sold to Borden, Inc. - Jays Foods filed Chapter 11 bankruptcy in 2007 and permanently closed its Chicago manufacturing plant. The assets of Jay's were acquired by Snyder's of Hanover who continue to manufacture and distribute Jays products throughout the Midwest.

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    Comments

    1. Virginia.vintage Virginia.vintage, 6 years ago
      Love old pencils and old school stuff :)
      Thanks for share!

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