Share your favorites on Show & Tell

1954 Ford Trucks - 18" Ruler with two Ford Logos advertising "Triple Economy Trucks"

In Advertising > Show & Tell and Tools and Hardware > Rules and Rulers > Show & Tell.
Rules and Rulers45 of 140Caltex Ltd., G.E. Jenssen Co. 6" Adverting Steel RuleStanley No.3 boxwood-brass folding rule
3
Love it
0
Like it

racer4fourracer4four loves this.
fortapachefortapache loves this.
officialfuelofficialfuel loves this.
Add to collection

    Please create an account, or Log in here

    If you don't have an account, create one here.


    Create a Show & TellReport as inappropriate


    Posted 7 years ago

    dougehrlich
    (1 item)

    Is this something rare? What does "Triple Economy" mean? This is flexible metal with a nail hole inviting people remember that Ford is "ALL WAYS THE BEST RULE" and to "SEE YOUR FRIENDLY FORD DEALER."

    Unsolved Mystery

    Help us close this case. Add your knowledge below.

    logo
    Advertising
    See all
    NEW SINCLAIR DINO GAS PUMP - REPRODUCTION ANTIQUE VINTAGE REPLICA - FREE SHIP*
    NEW SINCLAIR DINO GAS PUMP - REPROD...
    $1,239
    Vtg Original 1960s Fallout Shelter Sign NOS, New old Stock, Minor Imperfections
    Vtg Original 1960s Fallout Shelter ...
    $29
    RARE Antique MARILYN MONROE Golden Dreams Pin-Up 1957 Calendar Thermometer
    RARE Antique MARILYN MONROE Golden ...
    $280
    Massey Ferguson Metal Tractor Sign Vintage Style Farm Barn Hay Tools Feed
    Massey Ferguson Metal Tractor Sign ...
    $60
    logo
    NEW SINCLAIR DINO GAS PUMP - REPRODUCTION ANTIQUE VINTAGE REPLICA - FREE SHIP*
    NEW SINCLAIR DINO GAS PUMP - REPROD...
    $1,239
    See all

    Comments

    1. UncleRon UncleRon, 7 years ago
      According to Ford, the "Modern Short Stroke" Ford truck engine (in the early '50s) gave better gas mileage; more power equaled a higher payload per trip; and was easier to drive. And the engine required less maintenance.
    2. dougehrlich, 7 years ago
      QUESTION ABOUT FORD USING TWO LOGOS FOR TRUCKS:

      Thank you!! There is also something else on the ruler that is a bit archaic in today's newspaper-less world. On the bottom there's a note that provides a way to measure in "AGATE." Evidently this is some kind of measurment that newspapers and ??? printer publications needed. Maybe that explains why the thing is not 12" but 18" long.

      NEW QUESTION: Do you know if Ford use one of two different logo images at that time?

      This item also shows one Ford monogram (on left) with three lions (or some similar beasts) in 3 different sections, with "FORD" above it.

      The other logo has none of the royal trappings, but more of an art-deco look, with a gear on top of what look like a car grill with a thunderbolt going through the gear and beyond. The word "Ford" is also in the upper section in the traditional trademarked script.

    3. UncleRon UncleRon, 7 years ago
      Just looked at another ad. The third economy is that the cab is "driversized!" - big enough for three people, so you can take more people to get the job done quicker. (?) Truck cabs must have been pretty small previously. There is probably a Fored collector website somewhere that has the evolution of their logo.
    4. dougehrlich, 7 years ago
      That makes sense if the shifter was not in a place where it would hit the seat in the middle section (3rd person). IF the shift were on the steering column, then the space would be open for an extended seat. If not, then the "Triple Economy" would have to be something other than a seat that could accomodate a third person in the front.
    5. UncleRon UncleRon, 7 years ago
      If you look on Google you can find pictures of period Ford advertising from magazines. The three "economies" are enumerated in some of the ads. One of them is the "driversized" cab which holds three people.

    Want to post a comment?

    Create an account or login in order to post a comment.