Posted 5 years ago
Here we have a sweet little sign copyrighted 1935 by Coca-Cola Bottling Co. of N.Y., Inc.
At 9-1/2 x 14-1/2 this regional piece was handed out to store owners by drivers/salesmen along their routes, to promote drinking the Delicious and Refreshing beverage in the wintertime. Sales dropped off when the snow started flying. Electric refrigeration was just starting to become common to households during the 30's.
The Snowman and other graphic art elements are outstanding. What makes it truly special is content on back. Pictures of Long Island City, NY Coca-Cola truck drivers in uniform - complete with names and nicknames. This may have been something someone created in the office as a gag, or out of pride, or as a retirement memento. I dunno! It is very well done and took some time.
Condition demanded conservation. Frame/Matte cost more than the sign! :0) Found just one previous auction result, so an uncommon little find.