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Swan Floating Soap Lever Brothers 1940s

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JImam's loves541 of 5249Copy carte de visite of engravingAntique Middle Eastern Prayer Box and Coin Necklace
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    Posted 3 years ago

    fortapache
    (2406 items)

    Swan Floating Soap was a competitor to Procter & Gamble's Ivory Soap. At one point Ivory Soap changed its formula to be more like Swan Soap and Procter & Gamble had to pay Lever Brothers over $5 million and this was in the 1940s. Ironically Swan Soap disappears sometime after 1951 only to be seen in antique malls. Apparently it was money well spent by P&G as Ivory Soap is a household name.

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    Comments

    1. racer4four racer4four, 3 years ago
      It's a lovely package.
    2. BlackWatch BlackWatch, 3 years ago
      A very nice piece, I really like it.
    3. fortapache fortapache, 3 years ago
      Going on a road trip everybody. Will be back in a few days.
    4. McCoyNelson McCoyNelson, 3 years ago
      Have fun Fortapache! Oh, and don't forget to take plenty of photos of any antiques you find!
    5. McCoyNelson McCoyNelson, 3 years ago
      (If you find any)
    6. fortapache fortapache, 3 years ago
      Thank you very much racar4four.
    7. fortapache fortapache, 3 years ago
      Thank you very much BlackWatch.
    8. fortapache fortapache, 3 years ago
      Thank you very much McCoyNelson. I picked up at least 10 new items to post. Plus I took photos of some of the unique features along Route 66.
    9. fortapache fortapache, 3 years ago
      And thank you very much Thomas.
    10. fortapache fortapache, 3 years ago
      Thank you
      vetraio50
      racer4four
      TassieDevil
      Jancal20
      buckethead
      kyratango
      JImam
      McCoyNelson
      BlackWatch
      aura
      Caperkid
      mikelv85
      nutsabotas6
      brunswick
    11. fortapache fortapache, 3 years ago
      Thank you Tanni.
    12. fortapache fortapache, 3 years ago
      Thank you
      mikelv85
      vintagelamp
    13. fortapache fortapache, 3 years ago
      Thank you SEAN68.

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